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# Strategic Repetition: Improve the Clarity of Your Writing by Repeating Key Terms (without sounding repetitive)
- URL: https://www.writerscience.com/show/wat/
- Published: 2026-02-01T02:48:00.000Z
- Updated: 2026-02-02T02:50:13.000Z
- Description: Many writers think repetition = bad writing. But strategic repetition is one of the most powerful devices in a writer's toolkit.
- Author: William Fitzpatrick
- Tags: Show

Your writing is unclear because you're varying sentence structure to avoid repetition.

Many writing gurus tell writers to vary the start of their sentences to avoid repetition. They think repetition = bad writing.

But that's wrong. 

Here's how to improve the clarity of your writing by repeating key terms (without sounding repetitive).

[Become a Better Writer in just 10 minutes per week.Learn the Art & Science of Expert Writing![](https://storage.ghost.io/c/f7/aa/f7aa3c65-921e-4428-a626-8a5e9beaab66/content/images/icon/Writer-Science-Icon--1--18.png)Writer ScienceWilliam Fitzpatrick![](https://storage.ghost.io/c/f7/aa/f7aa3c65-921e-4428-a626-8a5e9beaab66/content/images/thumbnail/Twitter-Card-1-3.png)](https://www.writerscience.com/newsletter/)