Every piece of nonfiction starts as a tangled mess of ideas.
Getting those ideas onto the page is the easy part. Shaping the page into something a reader can use is where most writers get stuck.
After ten years of working with academic and professional writers, I've seen them fall into one of two traps at this stage.
Some get caught up in the rules, and spend their editing time on word choice and comma placement.
Others fall back on the patterns they learned in school or at work.
Either way, the result is the same. Readers don't get the text they were expecting. So they skim, they misunderstand, or they stop reading.
The fix isn't a new rulebook or a better style. It's genre: the set of expectations a reader brings to your text before they read a word.
Messy notes don't become clear writing through better word choice. They become clear when you know what your reader expects to find.
This video shows you how to find those expectations, learn a new kind of writing from a few examples, and turn your notes into an outline that fits.
PS—if you own a cat, you may have a brain parasite.