Sandra L.
Interpreter & translator
Before we started, I thought my challenge was getting the words right. After a few sessions, I saw that the real work was thinking about who I was writing for: what they needed to understand, and what I assumed they already knew. William taught me to write for one reader, not two, even when they're almost identical. Once I could see that reader, I knew which stories would make my point, and organizing my thoughts got easier. If you want a teacher who helps you think more deeply, find answers within yourself and see your blind spots, sign up right away.
Josh Knox
Writer & data consultant
The first stage of writing is just writing consistently. Writing courses and writing groups are good for building consistency. But you get to a point where you need good feedback to improve as a writer...and nobody tells you what good feedback actually looks like. This course builds that skill, creates a shared language for good critique, and develops a community of people who are serious about writing and giving/receiving high-quality feedback.
Ishita Singh
Writer & coach
I'd been through one of the big online writing courses, but afterward I drifted — a long break, and I'd started leaning on AI to edit my work, feeling myself lose my edge. I needed a community to pull me back in. William's course gave me exactly that: human feedback I can actually rely on to sharpen my essays, the kind you can't get from AI. It made writing fun again.
Lois van Waardenberg
Author
I've had feedback from trained writers, from friends and family, from a hundred-odd book reviews — and most of it either pulls its punches or reads your work as a product: did it give me pleasure? William's course was different. By giving us tools and setting norms, he trained us to engage with each other's writing as a craft — would it be pleasurable or useful to someone else? When another writer described my piece back to me, it was exactly what I'd been trying to say. And having empathic feedback around what didn't land for that reader, with a light frame to fall back on — well, there aren't many places you can get that.
Ved Shankar
Consultant & writer, The Strategy Guild
William's writing program is good for people who aren't looking for just attention and likes, but who are actually interested in understanding the craft of writing.
His expertise is what does it for me. He brings a lot of his experience from the classroom and from working with different writers. He's like a giant library of writing techniques, concepts and frameworks.
If you're looking for someone who can answer any question you have about writing, he's the right person.
KK
ESG professional & writer, Hong Kong
What I got from the sprint was depth. William guided me through close readings and showed me how to find the underlying theme in a piece — and how to make it land for the reader. That's a level of guidance I hadn't found in my other writing groups. It changed how I read, too; I read more like a writer now. But what stayed with me was learning to think about my own writing that way.
Jolleen
Community & Membership Strategist
I didn't like writing because it reminded me of college writing, which felt like something I had to do but never enjoyed. I tried writing how-to articles but what I wrote bored even me, and it was the kind of writing that AI can do now. I joined the writing sprint to figure out how to write in a way that excites me and is useful to my readers. The big shift for me was learning how my writing lands for the readers through the LOR writing exercises. This got me excited to write again and I even restarted my newsletter. I now have a clear sense of how I want to write and I am enjoying the process of writing.
