Think Clearly on Paper
You've done the thinking—the research, the notes, the years of expertise. That's the hard part.
But you can't turn it into value for readers.
In fifty minutes, I'll show you where your reader loses the thread, why, and how to fix it.
If you're at the top of your field and have a story to tell, then we should work together.
It doesn't matter what field you're in.
Using my Expert Writing approach, you'll be able to craft a compelling manuscript, sharpen your message, and ensure your ideas resonate with readers.Do you need...
If you're an expert or thought leader, nothing clarifies your ideas, grows your credibility, and leverages your skills like clear, reader-focused writing.
Does this sound familiar?
You have a hairball of ideas that won't take shape
Acres of notes. Pages of freewriting. A decade of expertise.
Every possible arrangement seems equally arguable.
But you can't hold the whole thing in your head at once. And no template seems to help.
You don't need another template. You need a way to derive the order from your own material.
You can express your ideas. But you're not sure how to make readers care.
You work backwards, from idea to the problem it solves.
But it comes out abstract, formal, academic.
The writing is accurate, organized—but lifeless and inert.
Nobody responds to it. Nobody argues with it. They might not even read it.
AI is writing more of your draft than you'd like to admit.
It started as a grammar checker. Then a feedback partner.
Now you stall at the third paragraph, paste it in, and edit toward whatever the machine suggests.
The prose is fine. But it isn't yours. And you're no longer certain that you could have written it alone.
You don't want a better prompt. You want the skill of writing.
Several of my clients have suffered from dyslexia, ADHD, or are otherwise wired in a way that is frustrated by the linear order of writing. My whole approach is about getting the tangled structure out of your head and into a text that your reader can use.
I'm William Fitzpatrick.
I spent more than a decade as English professor at a top-tier research university in South Korea. As director of the writing program, I helped experts and thought leaders turn important ideas into clear, effective writing.
Now, I'm helping experts like you craft compelling manuscripts, sharpen their message, and ensure their ideas resonate with readers.
Single Session
- 50-minute 1:1 call with William
- Detailed feedback on structure, clarity, and reader engagement
- Walk away with specific next steps, not vague encouragement
- Recording of the call included
Coaching Package
5 or 10 sessions for ongoing support
- Packages are built around your needs and your project
- One-off consultation prices increase every few weeks. But as an ongoing client, you lock in the current price across all the sessions you book, and you get priority availability
- Your first session fee rolls into the package price — you don't pay twice
- To arrange this, book a single session first and we'll discuss ongoing support at the end of the call
Frequently Asked Questions
How much writing should I bring to the call?
Let's say 2,000-5,000 words—enough for me to see the patterns in your writing, but not so much that the feedback becomes scattered.
If you have a full manuscript, bring the section you're most unsure about.
If we get into line edits, one session is usually enough to dive in closely to double-spaced 2-3 pages.
Should I send you my draft before the call?
No need. Bring it to the call instead.
As a writing coach, I'm not here to edit your text; I'm here to train you to shape it into something valuable for your specific reader.
So we open your text together and work on it live. First we settle what the piece is trying to do and who it's for. Then we walk the structure—where your reader slows down, where your point is hiding, what has to move and why.
That way you can see each judgement as it's made, and you can interrogate it while I'm still in the room.
What should I bring to the call?
A draft. An outline. Slides from a talk. A transcript of yourself explaining the idea aloud. A chapter you couldn't finish.
It doesn't have to be good. It just has to exist.
Not everyone I work with has a document ready to work on; some just want to clarify a project or discuss process. That's fine too.
Bring whatever you've got.
What if I don't have a draft yet?
That's fine—not every call needs a manuscript.
You might be trying to figure out whether writing is even the right move, or wondering how to get started, or wondering how to build an audience around your expertise before you start writing.
These are all things we can work through together.
Bring to the session whatever's on your desk—notes, an outline, a proposal, a list of questions—and I'll come prepared to give you a clear, honest assessment of where you are and the most direct path to where you want to go.
Will you line-edit my writing?
This isn't a proofreading service.
We'll focus on the big picture: structure, argument, pacing, clarity, reader engagement and, above all, value.
If a sentence-level issue is part of a larger pattern, I'll flag it.
But the goal is to help you see your writing the way a reader sees it (not to fix commas).
What's Expert Writing?
It's my approach to evaluating and improving nonfiction writing, built on how readers read.
Readers trade their attention for value. That's it.
So everything we do is about establishing value for readers and making that value easy for them to find.
Most writing advice ignores value, instead targeting the writer or the text. For the writer, you'll hear bromides like find your voice, follow your curiosity. For the text, you'll find maxims like vary your sentence length, avoid the passive.
Expert Writing asks three questions instead:
- What does this reader already know?
- What do they want to know next?
- Have we given them a reason to believe the answer is worth their time?
Every writing decision falls out of those three.
That’s why the feedback you get from me is specific rather than tasteful: at any given line, either your reader has what they need or they don’t, and we can check.
It also explains why the first draft is supposed to be a mess.
It turns out that confusion on the page is a good sign—it means that you're using writing to solve problems (and not just transcribing what you already know).
Our work is about putting that value where the reader expects to find it.
Can I book more than one call?
Yes. And honestly, this work is most effective as an ongoing collaboration.
But I understand wanting to test the fit first.
So let's start with a single session. Then, based on your project and goals, I'll recommend either a 5- or 10-session coaching package.
If you decide to sign on, your first session is on the house. The single-session fee gets deducted from the package price.
Can I reschedule our appointment?
You may reschedule up to 24 hours before the scheduled start time at no charge. A reschedule link is included in the event description, sent in your confirmation email, and saved to your calendar.
Changes made within 24 hours of the event are non-refundable; the full fee is due.
Can you help me with fiction?
My professional expertise is nonfiction, so I can't offer the same systematic, Expert Writing approach I'd bring to a nonfiction manuscript.
That said, plenty of fiction writers find me through YouTube or the blog and have found my feedback valuable.
As a lifelong reader of literary fiction with an undergraduate background in English literature, I can give you an honest, craft-informed read of your draft.
Just know going in that it'll be more subjective than strategic, and I can't advise on fiction publishing.
You already did the hard part: you became the expert.
Now let's turn that expertise into a text that matters.
Let's Start Now