Our world is awash in mediocre AI content.
There's more information available than ever before, giving readers endless options.
But it's just that: information.
This generic, low-quality content doesn't do anything.
"Writers who don't use A.I. will be left behind," you are assured by scores of writers online. But it's hard to tell them apart. Their voices all seem to converge into an enthusiastic din.
The truth is, these writers have already been left behind. Those who remain understand that, when it comes to valuable writing, there's only one thing that counts: specific readers and their problems.
If you want to use writing to deliver value to these readers, then this video is for you: