Dan Koe makes millions from his writing, but his book "The Art of Focus" got brutally roasted by readers who felt deceived and disappointed. In this video, I break down the 4 critical mistakes that killed his book's credibility—from misleading titles to structural chaos—so you can avoid these costly errors when writing your own authority-building book. You'll learn exactly how to match your content to reader expectations, build rock-solid structure, and choose the right voice to keep readers engaged instead of driving them away.
What Went Wrong with Dan Koe's Book?
Dan Koe makes $5 million a year with his writing. But when he published "The Art of Focus," it backfired spectacularly.
