Most writers bury their treasure.
They hide what's really happening behind this weird type of word.
They turn "decide" into "decision."
They change "improve" into "improvement."
They kill action with abstraction.
💡
Your reader's brain processes verbs 40% faster than buried actions disguised as nouns.
Why this matters:
- Readers tune out faster - Readers expect to find action in the verb. But when writers bury the action elsewhere, they interfere with reading patterns.
- Trust erodes - Good writer: someone who doesn't make their readers work too hard. Readers trust good writers.
When you write...
| "The implementation of the new software resulted in the improvement of efficiency." |
...you're making your reader work too hard.
But when you write...
| "We implemented new software and improved efficiency." |
...you give them a gift.
The pattern to recognize:
Look for these action-killers in your writing: