Here are some words that bore your readers:
(Yes, I try to avoid absolutes like that; I know that meaning comes from context. Just let me cook.)
- "additionally"
- "furthermore"
- "also"
- "moreover"
We call these words "stability words," and they make your reader's brain shut off. They're like a big flashing signal that nothing interesting is coming.
However, there's a simple fix to stability words that makes any text immediately more engaging.
Why Your "Smart" Writing Actually Pushes Readers Away
When you write...
Our Q3 results show strong performance across all divisions. Additionally, customer satisfaction scores have improved. Furthermore, our market share has grown by 3%
...you just put your reader to sleep.
Although this sounds logical, it signals
- Zero tension.
- Zero problems to solve.
- Zero reasons to keep reading.
💡
The problem: You're using stability language when readers crave problem language.