In this video, I share a simple but powerful technique for making your writing flow — the kind of flow that keeps readers engaged and makes your ideas stick.
You’ll learn how to structure your sentences so they effortlessly guide readers from what they already know to what’s new, using a reader psychology principle most writing advice completely overlooks.
I’ll show you how even “bad” habits like passive voice can become valuable tools when you know how to manage information flow — and you’ll walk away with a new way to write that instantly makes your ideas clearer, more persuasive, and more enjoyable to read.