Many writers assume that clear ideas automatically lead to clear prose.
But even the sharpest thinkers write clumsy, dense essays that bog readers down in dead weight.
Reading isn't one process; it's a set of mental activities that demand constant prediction, memory juggling, and gap-filling. When writers ignore these demands, they leave all the work to readers, creating confusion, fatigue, and dropout.
In this video, I’ll hand you the four research-backed writing hacks I’ve refined over a decade of teaching writing from the reader’s point of view—proven shortcuts that offload the cognitive burden so your prose flows effortlessly and sticks.