If I wanted to write the perfect essay, then these are the five things that I would focus on.
You can think of them as five locations that readers use to interpret and understand your text—the structural locations readers expect to find the answers to certain questions.
These reader expectations are unconscious. But if you can anticipate consciously what your readers expect intuitively, then you make your essay much easier to read.
If you've ever published an essay that you thought had great ideas, but they just didn't seem to land the way that you hoped—this video is for you.
Want your own copy of the visual guide I use in this video? Anatomy of a Great Essay→