In games like chess, tennis, or Settlers of Catan, you can't keep making the same moves and expect to win. You've got to anticipate the moves of other players and respond accordingly.
Likewise, writers should consider reading not passive consumption but dynamic play.
Readers aren't just watching your ideas come and go, like trees outside the window of a moving car. They're doing things.
Writing well means anticipating the reader's moves, and structuring the text to match.
This video is a writer's playbook for how to write dynamic, engaging content that readers will love.