Your Readers Are Lost

Most experts write backwards.

They start with themselves.

But readers don't care about your journey. They care about their destination.

Here's the problem: You open your text (your email, your script, your chapter) like this:

"After months of research and analysis, our team has developed a comprehensive strategy..."

Here's what works:

Your text is like GPS directions. It can't start with the destination; it has to start where the user is, now.