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Readers won't go hunting

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Readers don’t go hunting for your point. They take whatever sits where the point belongs as the point.


Years ago, two professors at the University of Chicago ran an experiment that...

They gathered a handful of graduate essays. Every one had earned an A.

Then they made a second copy of each and changed exactly one sentence: the last sentence of the introduction, the one that tells the reader what the paper will deliver.

The replacement was reasonable and well written.

It just didn’t make a promise that would be paid off by the rest of the essay.

They sent the packets (half originals, half altered) to English professors across the country, with a small honorarium. Grade these, they asked, and explain the grade in two or three sentences.

The originals came back A and A−, with praise for the content and the prose.

The altered essays came back B, C, D.

What gets me is the comments.

Same essay, only one sentence changed

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