A good introduction fails to repel.
Yet many writers assume the opposite.
They think the job of the introduction is to help readers understand. They use the introduction to provide context and background information. They think this context will help the reader understand the writer's ideas.
But that's wrong.
The reader can never understand your ideas if they're not interested in your ideas.
By default, readers don't care about your ideas.
So that's the job of the introduction—to build the interest in the reader.
In this week's issue:
- Get readers interested in your ideas
- Help shape an upcoming writing program
- Open with problems, not hooks