Members

A Simple Trick to Instantly Boost Your Writing Clarity

Newsletter

It’s not just what you say. It's not even how you say it. Clarity is all about where you say it.


It’s not just what you say.

It's not even how you say it.

Clear writing is all about where you say it.

💡
The way you organize information has a huge impact on the clarity of your writing.

E.g., Imagine you're sharing temperature readings taken over time.

You could present them like this:

t=15’, T=32°C; t=0’, T=25°C; t=6’, T=29°C; t=3’, T=27°C; t=12’, T=32°C; t=9’, T=31°C

Or, you could put them into a table:

Time (min) Temperature (°C)
0 25
3 27
6 29
9 31
12 32
15 32

Which one’s easier to understand? It's pretty obvious.

But watch what happens if we flip the columns around, putting temperature first:

More posts in Newsletter

Jun 02
Write something only you could have written
May 27
What am I actually writing about? (how to know for sure)
May 15
Stop trying to find your writing voice (do this instead)
Mar 19
Put Your Ideas Where Readers Expect Them
Feb 20
He emailed me with a writing problem... then solved it himself